AI Buyer Guide for AI-Powered Omnichannel Marketing
Omnichannel marketing is an integrated approach that provides a seamless, consistent customer experience across multiple channels, both online (e.g., websites, email, social media, apps) and offline (e.g., in-store, call centers). Leveraging AI, businesses use real-time data to deliver personalized and cohesive interactions, regardless of where or how customers engage with the brand.
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